International business diplomacy : how can multinational corporations deal with global challenges?
Author(s)
Bibliographic Information
International business diplomacy : how can multinational corporations deal with global challenges?
(Advanced series in management, v. 18)
Emerald, 2018
Available at 3 libraries
  Aomori
  Iwate
  Miyagi
  Akita
  Yamagata
  Fukushima
  Ibaraki
  Tochigi
  Gunma
  Saitama
  Chiba
  Tokyo
  Kanagawa
  Niigata
  Toyama
  Ishikawa
  Fukui
  Yamanashi
  Nagano
  Gifu
  Shizuoka
  Aichi
  Mie
  Shiga
  Kyoto
  Osaka
  Hyogo
  Nara
  Wakayama
  Tottori
  Shimane
  Okayama
  Hiroshima
  Yamaguchi
  Tokushima
  Kagawa
  Ehime
  Kochi
  Fukuoka
  Saga
  Nagasaki
  Kumamoto
  Oita
  Miyazaki
  Kagoshima
  Okinawa
  Korea
  China
  Thailand
  United Kingdom
  Germany
  Switzerland
  France
  Belgium
  Netherlands
  Sweden
  Norway
  United States of America
Note
Includes bibliographical references and index
Description and Table of Contents
Description
Multinational enterprises (MNEs) experienced 'golden days' during the 1990s and 2000s, they expanded globally and were major players in globalization. Today they have become powerful actors in the global economy. CEOs of international businesses are welcomed by heads of state as their counterparts, they are invited by governments to help solve global issues such as climate change and poverty, and they are facing dilemmas comparable to those of other international actors.
However, MNEs are facing global legitimacy challenges. They are suspected of tax avoidance, using low wage countries for corporate benefits only, disrespecting privacy regulations, abusing consumer data, violating local community rights, exploiting natural resources, ignoring basic human rights, and employing too many lobbyists targeting national and international political decision-making processes for their own corporate interests.
Although many of these challenges are not new, they have resurfaced and become more apparent during the past couple of years, partly due to the economic recession that many developed economies have faced and to the broader awareness of increasing global inequality and the importance of sustainability.
How can international business respond? Strategic business diplomacy may be the answer. Business diplomacy involves developing strategies for long-term, positive relationship building with governments, local communities, and interest groups, aiming to establish and sustain legitimacy and to mitigate the risks arising from all non-commercial or exogenous factors in the global business environment.
Business diplomacy is different from lobbying or strategic political activity; it implies an (strategic / holistic) approach of an international business to look at itself as an actor in the international diplomatic arena. Representation, communication and negotiation are key in such an approach.
One of the consequences is that MNEs are able to operate in and show respect for an international business environment that consists of multiple stakeholders. This demands a strategic perspective and vision on the sector and the business environments in which the company wants to operate, and requires a specific set of instruments, skills and competences.
Table of Contents
- Introduction to the volume: International business diplomacy: a strategy for improving MNCs' performance? A review of the concept and new insights from five European MNCs
- Huub Ru l (Volume editor) & Lisa Suren Business Diplomacy in Implementing the Global 2030 Development Agenda: Core Competencies needed at the Corporate and Managerial Level
- Lichia Yiu and Ramond Saner What companies and universities mean by business diplomacy
- Guilherme Frequas Nobre Business Diplomacy in Emerging markets: Intersection of Roles between States and Multinationals
- Doudou Sidibe & Raymond Saner Business diplomacy in a consulariate format: historical overview and challenges in a globalized world
- Guilherme Frequas Nobre The Ethics and Business Diplomacy of MNE Tax Avoidance
- Duane Windsor Legitimacy of State Ownership in Foreign Direct Investments by Emerging Economy Firms
- Wiboon Kittilaksanawong Businesses, associations and a multi-actor diplomacy
- Peter Noordhoek Business Diplomacy in Brazil: Early Lessons from an Emerging Economy
- Joseph C. Marques Corporate diplomacy and institutional upheaval in host-countries: The 'Arab Spring' experience of two Canadian multinationals in Egypt
- Ali Taleb, Catalin Ratiu, Rick Molz Selected global challenges in view of a commercial diplomat. Selected practical cases from the business, trade and commercial diplomacy
- Roman Holy
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