International marketing : strategy development and implementation

Author(s)

• Solberg, Carl Arthur

Bibliographic Information

International marketing : strategy development and implementation

Carl Arthur Solberg

Routledge, 2018

• : pbk

Note

Includes bibliographical references (p. [370]-387) and index

Details

• NCID: BB2595174X
• ISBN:
  • 9781138738058
• LCCN: 2017022757
• Country Code: uk
• Title Language Code: eng
• Text Language Code: eng
• Place of Publication: Abingdon
• Pages/Volumes: xv, 401 p.
• Size: 25 cm
• Classification:
  • LCC : HF5415
  • DC23 : 658.8/4
  • DC : 658.8
• Subject Headings:
  • LCSH : Marketing -- Cross-cultural studies
  • LCSH : Marketing -- Management