Inclusive place branding : critical perspectives on theory and practice

Author(s)

• Kavaratzis, Mihalis
• Giovanardi, Massimo
• Lichrou, Maria

Bibliographic Information

Inclusive place branding : critical perspectives on theory and practice

edited by Mihalis Kavaratzis, Massimo Giovanardi and Maria Lichrou

（Routledge studies in critical marketing, 3）

Routledge, 2018

• : hbk

Note

Includes bibliographical references and index

Details

• NCID: BB25951910
• ISBN:
  • 9781138659247
• LCCN: 2017035348
• Country Code: uk
• Title Language Code: eng
• Text Language Code: eng
• Place of Publication: Abingdon
• Pages/Volumes: xxii, 195 p.
• Size: 24 cm
• Classification:
  • LCC : G155.A1
  • DC23 : 910.68/8
  • DC : 658.8
• Subject Headings:
  • LCSH : Place marketing -- Social aspects
• Parent Bibliography ID:
  • BB22040644