Marketing communications

Author(s)

• Pelsmacker, Patrick de
• Geuens, Maggie
• Bergh, Joeri van den

Bibliographic Information

Marketing communications

Patrick De Pelsmacker, Maggie Geuens, Joeri van den Bergh

Financial Times / Prentice Hall, 2001

• pbk

Note

Includes bibliographical references and indexes

Details

• NCID: BB2597282X
• ISBN:
  • 0273638718
• LCCN: 99049461
• Country Code: us
• Title Language Code: eng
• Text Language Code: eng
• Original Language Code: eng
• Place of Publication: Harlow
• Pages/Volumes: xiv, 509 p.
• Size: 25 cm
• Classification:
  • LCC : HF5415.123
  • DC21 : 658.8/02
• Subject Headings:
  • LCSH : Communication in marketing -- Europe
  • LCSH : Advertising