Customer relationship management : concept, strategy, and tools

Author(s)

• Kumar, V.
• Reinartz, Werner J.

Bibliographic Information

Customer relationship management : concept, strategy, and tools

V. Kumar, Werner Reinartz

（Springer texts in business and economics）

Springer, c2018

3rd ed

Note

Includes bibliographical references and index

Details

• NCID: BB2610556X
• ISBN:
  • 9783662553800
• Country Code: gw
• Title Language Code: eng
• Text Language Code: eng
• Place of Publication: Berlin
• Pages/Volumes: xxv, 411 p.
• Size: 27 cm
• Classification:
  • DC23 : 658.812
• Subject Headings:
  • LCSH : Customer relations -- Management
• Parent Bibliography ID:
  • BB0651166X