Sport business in leading economies

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書誌事項

Sport business in leading economies

edited by James Jianhui Zhang, Roger Haiyan Huang, John Nauright

Emerald Pub., 2018

1st ed

  • : print

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Summary: From a renowned group of international scholars, this new work examines how leading economic countries use sport business to drive and further economic development by raising brand awareness (country as a brand), transforming lagging communities, and enhancing travel and tourism in the country

Includes bibliographical references and index

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