Business management for the IB diploma
著者
書誌事項
Business management for the IB diploma
Oxford University Press, 2015
2nd ed
大学図書館所蔵 全1件
  青森
  岩手
  宮城
  秋田
  山形
  福島
  茨城
  栃木
  群馬
  埼玉
  千葉
  東京
  神奈川
  新潟
  富山
  石川
  福井
  山梨
  長野
  岐阜
  静岡
  愛知
  三重
  滋賀
  京都
  大阪
  兵庫
  奈良
  和歌山
  鳥取
  島根
  岡山
  広島
  山口
  徳島
  香川
  愛媛
  高知
  福岡
  佐賀
  長崎
  熊本
  大分
  宮崎
  鹿児島
  沖縄
  韓国
  中国
  タイ
  イギリス
  ドイツ
  スイス
  フランス
  ベルギー
  オランダ
  スウェーデン
  ノルウェー
  アメリカ
内容説明・目次
内容説明
A comprehensive second edition of Business Management for the IB Diploma, revised for first teaching in 2014. Designed for class use and independent study, this Coursebook is tailored to the thematic requirements and assessment objectives of the IB syllabus. It includes learning objectives and summaries; integrated Theory of Knowledge material; text in clear sections, following the IB syllabus structure and content specifications; clear, accessible English for students whose first language is not English; exam-style practice questions and a chapter on assessment and exam techniques. Written by two practising Business and Management teachers, Peter Stimpson and Alex Smith, it features the following topics: Business organisation and environment; Human resource management; Finance and accounts; Marketing; Operations management.
目次
- Unit 1. Business Organisation and Environment: 1.1. Introduction to business management
- 1.2. Types of organisations
- 1.3. Organisational objectives
- 1.4. Stakeholders
- 1.5. External environment
- 1.6. Growth and evolution
- 1.7. Organisational planning tools (HL only)
- Unit 2. Human Resource Management: 2.1. Functions and evolution of human resource management
- 2.2. Organisational structure
- 2.3. Leadership and management
- 2.4. Motivation
- 2.5. Organisational (corporate) culture (HL only)
- 2.6. Industrial/employee relations (HL only)
- Unit 3. Finance and Accounts: 3.1. Sources of finance
- 3.2. Costs and revenues
- 3.3. Break-even analysis
- 3.4. Final accounts (some HL only)
- 3.5. Profitability and liquidity ratio analysis
- 3.6. Efficiency ratio analysis (HL only)
- 3.7. Cash flow
- 3.8. Investment appraisal (some HL only)
- 3.9. Budgets (HL only)
- Unit 4. Marketing: 4.1. The role of marketing
- 4.2. Marketing planning (including introduction to the four Ps)
- 4.3. Sales forecasting (HL only)
- 4.4. Market research
- 4.5. The four Ps (product, price, promotion, place)
- 4.6. The extended marketing mix of seven Ps (HL only)
- 4.7. International marketing (HL only)
- 4.8. E-commerce
- Unit 5. Operations Management: 5.1. The role of operations management
- 5.2. Production methods
- 5.3. Lean production and quality management (HL only)
- 5.4. Location
- 5.5. Production planning (HL only)
- 5.6. Research and development (HL only)
- 5.7. Crisis management and contingency planning (HL only)
- Examination Skills
- Index.
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