Strategic marketing cases for 21st century Asia

著者

• Quelch, John A.

書誌事項

Strategic marketing cases for 21st century Asia

John A. Quelch ... [et al.]

Prentice Hall, 2000

注記

Includes bibliographical references

内容説明・目次

内容説明

Towards the end of the 20th century, Asia experienced one of its most tumultuous economic and social periods. During the crisis, long-established businesses folded, and foreign investors divested - making life even more challenging and difficult for marketers in the region. As regional economies recover, businesses are restructuring and refocusing themselves, and are adopting a more market-oriented perspective in attempting to regain their competitiveness. This book of marketing cases incorporates these developments and much more. Studies from Harvard, INSEAD, and other universities deal with real contemporary marketing management and strategy problems. They follow the Harvard case writing style, giving them the rigour, depth, and reach for comprehensive, in-depth analyses. The cases also provide useful materials for marketing practitioners and students as they give added insights into company operations and market responses.

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詳細情報

• NII書誌ID(NCID): BB26139357
• ISBN:
  • 0130276014
• LCCN: 00365333
• 出版国コード: si
• タイトル言語コード: eng
• 本文言語コード: eng
• 出版地: Singapore
• ページ数/冊数: viii, 404 p.
• 大きさ: 24 cm
• 分類:
  • LCC : HF5415.12.A8
• 件名:
  • LCSH : Marketing -- Asia -- Case studies
  • LCSH : Marketing -- Asia -- Management -- Case studies