Strategic marketing cases for 21st century Asia

Author(s)

• Quelch, John A.

Bibliographic Information

Strategic marketing cases for 21st century Asia

John A. Quelch ... [et al.]

Prentice Hall, 2000

Note

Includes bibliographical references

Details

• NCID: BB26139357
• ISBN:
  • 0130276014
• LCCN: 00365333
• Country Code: si
• Title Language Code: eng
• Text Language Code: eng
• Place of Publication: Singapore
• Pages/Volumes: viii, 404 p.
• Size: 24 cm
• Classification:
  • LCC : HF5415.12.A8
• Subject Headings:
  • LCSH : Marketing -- Asia -- Case studies
  • LCSH : Marketing -- Asia -- Management -- Case studies