Marketing management in Asia

Author(s)

• Paliwoda, Stanley J.
• Andrews, Tim
• Chen, Junsong

Bibliographic Information

Marketing management in Asia

edited by Stan Paliwoda, Tim Andrews and Junsong Chen

（Routledge studies in international business and the world economy, 55）

Routledge, 2015, c2013

• : pbk

Note

"First published 2013 by Routledge. First issued in paperback 2015"--T.p. verso

Includes bibliographical references and index

Details

• NCID: BB26179271
• ISBN:
  • 9781138959781
• LCCN: 2011048158
• Country Code: uk
• Title Language Code: eng
• Text Language Code: eng
• Place of Publication: London
• Pages/Volumes: viii, 189 p.
• Size: 23 cm
• Classification:
  • DC23 : 658.80095
• Subject Headings:
  • LCSH : Marketing -- Management
  • LCSH : Marketing -- Asia -- Case studies
• Parent Bibliography ID:
  • BA26662922