Media research methods : audiences, institutions, texts
著者
書誌事項
Media research methods : audiences, institutions, texts
Macmillan Education : Palgrave, 2018
2nd ed
- : hardback
大学図書館所蔵 件 / 全3件
-
該当する所蔵館はありません
- すべての絞り込み条件を解除する
注記
"First edition published 2005. This edition published 2018 by Palgrave"--T.p. verso
Includes bibliographical references (p. 345-374) and index
内容説明・目次
内容説明
This indispensable textbook provides student researchers with extensive guidance and methods from across the social sciences and humanities, showing them how to make informed choices and consider the many alternatives available throughout the research process. Unique in approach, the text focus on how to do media research across three key strands - audiences, institutions and texts -and critically assesses a wide range of methods, addressing why they are appropriate or useful in certain scenarios. Written by two experts with a wealth of experience between them in teaching research methods and skills, this excellent resource explains complex methods in a clear and accessible way, offering practical guidance on how to use different methodologies, while situating the methods in the context of critical evaluations of previously published research.
Providing a complete overview of media research methods while encouraging students to develop their own intellectual frameworks, this book is invaluable for undergraduates, postgraduates, novice and more experienced researchers of media, communication and journalism.
目次
1. Of Elephants, Definitions and Models: The Context of Media Research
2. Getting Started
PART I: RESEARCH ON AUDIENCES
3. Researching Audiences
4. Gathering Data on Audiences
5. Audience Research Analysis and Interpretation
PART II: RESEARCH ON INSTITUTIONS
6. Researching Media Institutions
7. Gathering Data on Institutions
8. Institutional Research Analysis and Interpretation
PART III: RESEARCH ON TEXTS
9. Researching Texts
10. Gathering and Analysing Textual Data
11. Interpretation of Textual Data
12. Reaching Conclusions, Evaluating the Research, Writing the Report.
「Nielsen BookData」 より