Marketing management : an Asian perspective

Author(s)

• Kotler, Philip
• Keller, Kevin Lane
• Ang, Swee Hoon
• Tan, Chin Tiong
• Leong, Siew Meng

Bibliographic Information

Marketing management : an Asian perspective

Philip Kotler ... [et al.]

Pearson Education, c2018

7th ed

Note

"Authorized adaptation from the United States edition, entitled Marketing Management, 15th edition, ... by Philip Kotler and Kevin Lane Keller, published by Pearson Education, Inc c2016"--T.p. verso

Other authors: Kevin Lane Keller, Swee Hoon Ang, Chin Tiong Tan, Siew Meng Leong

Includes bibliographical references and indexes

Details

• NCID: BB26231611
• ISBN:
  • 9781292089584
• Country Code: uk
• Title Language Code: eng
• Text Language Code: eng
• Place of Publication: Harlow
• Pages/Volumes: xxvi, 845, 15, 31, 10, 3, 26 p.
• Size: 28 cm
• Subject Headings:
  • LCSH : Marketing -- Asia
  • LCSH : Marketing -- Asia -- Management