Marketing management : an Asian perspective

著者

• Kotler, Philip
• Keller, Kevin Lane
• Ang, Swee Hoon
• Tan, Chin Tiong
• Leong, Siew Meng

書誌事項

Marketing management : an Asian perspective

Philip Kotler ... [et al.]

Pearson Education, c2018

7th ed

注記

"Authorized adaptation from the United States edition, entitled Marketing Management, 15th edition, ... by Philip Kotler and Kevin Lane Keller, published by Pearson Education, Inc c2016"--T.p. verso

Other authors: Kevin Lane Keller, Swee Hoon Ang, Chin Tiong Tan, Siew Meng Leong

Includes bibliographical references and indexes

詳細情報

• NII書誌ID(NCID): BB26231611
• ISBN:
  • 9781292089584
• 出版国コード: uk
• タイトル言語コード: eng
• 本文言語コード: eng
• 出版地: Harlow
• ページ数/冊数: xxvi, 845, 15, 31, 10, 3, 26 p.
• 大きさ: 28 cm
• 件名:
  • LCSH : Marketing -- Asia
  • LCSH : Marketing -- Asia -- Management