Marketing management : a contemporary perspective

Author(s)

• Homburg, Christian
• Kuester, Sabine
• Krohmer, Harley

Bibliographic Information

Marketing management : a contemporary perspective

Christian Homburg, Sabine Kuester and Harley Krohmer

McGraw-Hill Education, c2013

2nd ed

Note

Includes bibliographical references and index

Details

• NCID: BB26238166
• ISBN:
  • 9780077146047
• Country Code: uk
• Title Language Code: eng
• Text Language Code: eng
• Place of Publication: London
• Pages/Volumes: xxii, 641 p.
• Size: 27 cm
• Classification:
  • DC22 : 658.8
• Subject Headings:
  • LCSH : Marketing -- Management