The global football industry : marketing perspectives
著者
書誌事項
The global football industry : marketing perspectives
(World Association for Sport Management series, 3)
Routledge, 2018
- : hbk
大学図書館所蔵 全4件
  青森
  岩手
  宮城
  秋田
  山形
  福島
  茨城
  栃木
  群馬
  埼玉
  千葉
  東京
  神奈川
  新潟
  富山
  石川
  福井
  山梨
  長野
  岐阜
  静岡
  愛知
  三重
  滋賀
  京都
  大阪
  兵庫
  奈良
  和歌山
  鳥取
  島根
  岡山
  広島
  山口
  徳島
  香川
  愛媛
  高知
  福岡
  佐賀
  長崎
  熊本
  大分
  宮崎
  鹿児島
  沖縄
  韓国
  中国
  タイ
  イギリス
  ドイツ
  スイス
  フランス
  ベルギー
  オランダ
  スウェーデン
  ノルウェー
  アメリカ
注記
Includes bibliographical references and index
内容説明・目次
内容説明
In recent years, football's status as "the world's sport" has shown little sign of waning. From increasing participation at grassroots levels and to the highly lucrative media rights deals secured by the top elite clubs, the game appears to be thriving as it continues to excite and enthral billions of people around the globe. Nevertheless, there are a number of challenges and opportunities facing the football industry today that warrant further examination.
This book brings together leading international researchers to survey the current state of the global football industry, exploring contemporary themes and issues in the marketing of football around the world. With contributions from Europe, Asia and the Americas, it discusses key topics such as football club management, the economics of the football industry, match-fixing, social media, fan experiences, the globalized marketplace, and the growing popularity of the women's game.
Offering insights for researchers, managers, and marketers who are looking to stay ahead of the game, The Global Football Industry: Marketing Perspectives is essential reading for anyone with an interest in international sport business.
目次
Section I: Global Football Industry 1. Contemporary Global Football Industry: An Introduction 2. European Grassroots Football: Structural and Managerial Peculiarities 3. Economic Importance of Football in Germany 4. Non-local Portuguese Football Fans and Their Love for 'The Big Three' 5. The Driving Forces of Competitive Balance in European Football: A Review of Europe's Top Leagues 6. Competitive Balance in the Chinese Football League Section II: Marketing Perspectives 7. Psychographic Profiling and Segmenting Major Indoor Football League Fans 8. When the Beautiful Game Turns Ugly: Fan Experiences of Perceived Match Fixing in Football 9. Videographic Analysis of "Weird Guys": What Do Relationships Mean to Football Fans? 10. Comparison of Marketing Approaches in Men's and Women's Football Events 11. The Equalizer: Feminist Themes in NWSL Club Marketing 12. General Game Support Programs Associated with Professional Team Sports
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