Long-term impact of marketing : a compendium

Author(s)

• Hanssens, Dominique M.

Bibliographic Information

Long-term impact of marketing : a compendium

Dominique M. Hanssens

World Scientific, c2018

Note

Includes bibliographical references

Details

• NCID: BB26258968
• ISBN:
  • 9789813229792
• Country Code: us
• Title Language Code: eng
• Text Language Code: eng
• Place of Publication: Hackensack, N.J.
• Pages/Volumes: xxii, 633 p.
• Size: 24 cm
• Classification:
  • DC23 : 658.8
• Subject Headings:
  • LCSH : Marketing