Building brand identity in the age of social media : emerging research and opportunities

Author(s)

• Ekhlassi, Amir
• Niknejhad Moghadam, Mahdi
• Adibi, Amir Mohammad

Bibliographic Information

Building brand identity in the age of social media : emerging research and opportunities

Amir Ekhlassi, Mahdi Niknejhad Moghadam, Amir Mohammad Adibi

（Research insights）（Advances in marketing, customer relationship management, and E-services (AMCRMES) book series）

IGI Global Business Science Reference, c2018

• : hardcover

Note

"Related readings": p. 169-187

Includes bibliographical references and index

Details

• NCID: BB26259701
• ISBN:
  • 9781522551430
• LCCN: 2017036702
• Country Code: us
• Title Language Code: eng
• Text Language Code: eng
• Place of Publication: Hershey, Penn.
• Pages/Volumes: ix, 189 p.
• Size: 27 cm
• Classification:
  • LCC : HD69.B7
  • DC23 : 658.8/72
• Subject Headings:
  • LCSH : Brand name products
  • LCSH : Branding (Marketing)
  • LCSH : Internet marketing
  • LCSH : Advertising -- Brand name products
  • LCSH : Social media
• Parent Bibliography ID:
  • BB26259519
  • BB13752677