Building brand identity in the age of social media : emerging research and opportunities

著者

• Ekhlassi, Amir
• Niknejhad Moghadam, Mahdi
• Adibi, Amir Mohammad

書誌事項

Building brand identity in the age of social media : emerging research and opportunities

Amir Ekhlassi, Mahdi Niknejhad Moghadam, Amir Mohammad Adibi

（Research insights）（Advances in marketing, customer relationship management, and E-services (AMCRMES) book series）

IGI Global Business Science Reference, c2018

• : hardcover

注記

"Related readings": p. 169-187

Includes bibliographical references and index

詳細情報

• NII書誌ID(NCID): BB26259701
• ISBN:
  • 9781522551430
• LCCN: 2017036702
• 出版国コード: us
• タイトル言語コード: eng
• 本文言語コード: eng
• 出版地: Hershey, Penn.
• ページ数/冊数: ix, 189 p.
• 大きさ: 27 cm
• 分類:
  • LCC : HD69.B7
  • DC23 : 658.8/72
• 件名:
  • LCSH : Brand name products
  • LCSH : Branding (Marketing)
  • LCSH : Internet marketing
  • LCSH : Advertising -- Brand name products
  • LCSH : Social media
• 親書誌ID:
  • BB26259519
  • BB13752677