Entrepreneurship, innovation and technology : a guide to core models and tools
著者
書誌事項
Entrepreneurship, innovation and technology : a guide to core models and tools
（Routledge focus）
Routledge, 2018
- : hbk
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注記
Includes index
内容説明・目次
内容説明
The combination of entrepreneurship, innovation and technology has become the source of disruptive business models that transform industries and markets. The integrative understanding of these three drivers of today's economy is fundamental to business.
Entrepreneurship, Innovation and Technology aims to connect core models and tools that are already created by well-known authors and scholars in order to deliver a unique guide for building successful business models through the adoption of new technologies and the use of effective innovation methods. The book goes through the entrepreneurial lifecycle, describing and applying core innovation models and tools such as the business model canvas, lean startup, design thinking, customer development and open innovation, taking into consideration disruptive technologies such as mobile internet, cloud computing, internet of things and blockchain. Finally the book describes and analyses how successful cases have been applying those models and technologies. With the mix of an academic and practitioner team, this book aims to go against the grain by its positioning of entrepreneurship in the modern technology economy.
This book will prove to be a vital text for any student, specialist or practitioner looking to succeed in the field.
目次
Acknowledgements
Introduction
Chapter 1: Stages of the Entrepreneurial Lifecycle
Introduction
Business Opportunities
Ideation and Testing: Ideas, Products and Customers
Business Model Generation
Resource Acquisition
Management and Execution
Case Study N1
Essential and Additional Resources
Chapter 2: Business Model Innovation Process
Introduction
The concept of business model
The technological basis of disruption
Disruptive innovation
Business model innovation
Application of IT into the innovation of business models
Case Study N2
Essential and additional resources
Chapter 3: Methods and Tools for Innovation
Introduction
Methods of innovation
Theories of innovation
Tools for innovation
Case Study N 3
Essential and additional resources
Chapter 4: Entrepreneurial Skills
Introduction
Adaptability
Find and manage people
Managing cash effectively
Focus on customers
Selling
Humility
Creating and managing alliances
Creativity and innovation
Optimism and inspiration
Case Study N 4
Essential and additional resources
Chapter 5: Entrepreneurship, Innovation & Technology: an Integrative Approach..
Introduction
Managing the entrepreneurial journey
Business model innovation
Innovation methods and tools
Becoming a successful entrepreneur
Final reflection
Case Study N 5
Essential and additional resources
Index
「Nielsen BookData」 より
