New venture creation : a framework for entrepreneurial start-ups
著者
書誌事項
New venture creation : a framework for entrepreneurial start-ups
（Macmillan education）
Palgrave : Macmillan International Higher Education, 2018
2nd ed
- : pbk
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注記
First ed.: 2014
Includes indexes
内容説明・目次
内容説明
If you are looking for an engaging textbook, rich in learning features, which will help you to guide your students through the process of developing and launching a start-up, this is it. With his innovative New Venture Creation Framework, Paul Burns breaks the venture creation process up into three key phases: Research, Business Model Development, and Launch. At every stage crucial steps and considerations are revealed, providing comprehensive coverage of the subject. Practical advice is combined with academic research, enabling you to run a course which is both relevant and rigorous.
The second edition of this popular textbook is essential reading for any undergraduate or postgraduate course in new venture creation. It will also prove useful for shorter courses on entrepreneurship and in enterprise centres and entrepreneurship hubs.
New to this Edition:
- Thought-provoking video interviews with author Paul Burns examine key questions
- Video and audio cases provide an insight into life as an entrepreneur
- A fictional running case study offers insight on thematic concepts as applied to one example
- A greater variety of case studies, ranging from well-known businesses to smaller, local initiatives
- A new Workbook design, with space for students to write their answers and ideas
- Closer alignment of the content to the innovative New Venture Creation Framework, resulting in a textbook that is clear and easy to follow
- An interactive ebook version of the text available for purchase
Accompanying online resources for this title can be found at bloomsburyonlineresources.com/new-venture-creation-2e. These resources are designed to support teaching and learning when using this textbook and are available at no extra cost.
目次
I. RESEARCH PHASE
Entrepreneurship
1. What you bring to entrepreneurship
Business idea
2. Finding your business idea
Industry and markets
3. Understanding your industry and markets
II. BUSINESS MODEL DEVELOPMENT PHASE
Market segments and value propositions
4. Structuring your business model
5. Crafting your value proposition and branding
Marketing plan
6. Developing your marketing mix
7. Communicating your value proposition
8. Scalability and growth
Operations plan
9. Legal foundations
10. Managing operations and risk
Resources
11. Managing and leading people
12. Financial resources
Financial plan
13. Preparing and using financial forecasts
III. LAUNCH AND VALIDATION PHASE
Business model and business plan
14. Preparing, using and validating the business plan
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