Managing sport business : an introduction
著者
書誌事項
Managing sport business : an introduction
(Foundations of sport management)
Routledge, 2018
2nd ed
- : hbk
- : pbk
大学図書館所蔵 全9件
  青森
  岩手
  宮城
  秋田
  山形
  福島
  茨城
  栃木
  群馬
  埼玉
  千葉
  東京
  神奈川
  新潟
  富山
  石川
  福井
  山梨
  長野
  岐阜
  静岡
  愛知
  三重
  滋賀
  京都
  大阪
  兵庫
  奈良
  和歌山
  鳥取
  島根
  岡山
  広島
  山口
  徳島
  香川
  愛媛
  高知
  福岡
  佐賀
  長崎
  熊本
  大分
  宮崎
  鹿児島
  沖縄
  韓国
  中国
  タイ
  イギリス
  ドイツ
  スイス
  フランス
  ベルギー
  オランダ
  スウェーデン
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注記
Previous ed.: 2012
Includes bibliographical references and index
内容説明・目次
内容説明
Contemporary sport is both a sophisticated and complex international business and a mass participatory practice run largely by volunteers and community organisations. Now in a fully revised and expanded second edition, this authoritative and comprehensive introduction to the theory and practice of sports management helps to explain the modern commercial environment that shapes sport at all levels and gives clear and sensible guidance on best practice in sports management, from elite sport to the local level.
The first section examines the global context for contemporary sports management. The second explores the key functional areas of management, from organisation and strategy to finance and marketing, and explains how successful managerial techniques can be applied in a sporting context. The final section surveys a wide range of important issues in contemporary sports management, from corporate social responsibility to the use of information and communication technologies. Together, these sections provide a complete package of theory, applied practical skills and a state-of-the-art review of modern sport business.
Complemented by a companion website full of additional resources, this book is essential reading for all students of sport management and sport business.
目次
Preface Part 1: The Sport Management Context 1. The Sport Business Industry in the Twenty-First Century 2. Sport in the Global Marketplace 3. The Social and Cultural Management of Sport: Contemporary Arguments Concerning the Case for Specificity 4. Sport Policy and the Structure of Sport in the UK 5. Corporate Governance and the Regulation of Sport 6. Managing Sport in the Nonprofit Sector 7. Sport in Emerging Markets 8. Sport for Development: What's in a Name? 9. Managing Sporting Access and Participation: An International Perspective Part 2: The Application of Business Management to Sport 10. Organisation Theory and Sport Management 11. Strategy and Planning in the Context of Sport 12. Human Resource Management and the Business of Sport 13. The Management and Measurement of Organisational Performance 14. Budgeting and Budgetary Control in Sport 15. Sport Marketing Management and Communication 16. Media Rights in Club Football 17. Sport and Retailing 18. Can Sports Coaching Usefully Transfer into a Business Context? Part 3: Facets of Sport Business 19. Delivering Sport in the Global Context 20. Managing Sport Volunteers 21. Sport and Sponsorship 22. Sport and the Law: Considerations for Sport Managers 23. Managing High Performance Sport 24. Sport, the Media and Strategic Communications Management 25. Information and Communications Technology and its Use in Sport Business 26. Planning and Managing the Stadium Experience 27. Promoting Accessibility for Fans with Disabilities to European Stadia and Arenas: An Holistic Journey Sequence Approach 28. Sport Event Management 29. Managing Social Responsibility in Sport 30. Researching Sport Management 31. Sport and Social Media 32. Managing the Business of Sport in the Twenty-First Century: Future Trends and Challenges
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