Rethinking innovation and design for emerging markets : inside the Renault Kwid project

Author(s)

• Midler, Cristophe
• Jullien, Bernard
• Lung, Yannick
• Ghosn, Carlos

Bibliographic Information

Rethinking innovation and design for emerging markets : inside the Renault Kwid project

Cristophe Midler, Bernard Jullien, Yannick Lung ; preface by Carlos Ghosn

（An Auerbach book）

CRC Press, c2017

• : hardback

Note

Includes bibliographical references (p. 149-156) and index

Details

• NCID: BB26297700
• ISBN:
  • 9781138037205
• LCCN: 2017019744
• Country Code: us
• Title Language Code: eng
• Text Language Code: eng
• Place of Publication: Boca Raton
• Pages/Volumes: xiii, 164 p.
• Size: 25 cm
• Classification:
  • LCC : HD45
  • DC23 : 338.7/6292220954
• Subject Headings:
  • LCSH : Technological innovations -- Management
  • LCSH : Automobiles -- Developing countries -- Design and construction
  • LCSH : Strategic planning -- Developing countries
• Parent Bibliography ID:
  • BB08005938