Marketing research for the tourism, hospitality and events industries

Author(s)

• Kolb, Bonita M.

Bibliographic Information

Marketing research for the tourism, hospitality and events industries

Bonita Kolb

Routledge, 2018

• : hbk
• : pbk

Note

Size of hbk. ed.: 26 cm

Includes bibliographical references and index

Details

• NCID: BB26370174
• ISBN:
  • 9781138042148
  • 9781138042162
• Country Code: uk
• Title Language Code: eng
• Text Language Code: eng
• Place of Publication: London
• Pages/Volumes: viii, 224 p.
• Size: 25 cm
• Classification:
  • DC23 : 658.83
• Subject Headings:
  • LCSH : Marketing research
  • LCSH : Tourism -- Marketing -- Research
  • LCSH : Hospitality industry -- Marketing -- Research
  • LCSH : Special events -- Marketing -- Research