Basic marketing research : customer insights and managerial action

Author(s)

• Brown, Tom J.
• Suter, Tracy A.
• Churchill, Gilbert A.

Bibliographic Information

Basic marketing research : customer insights and managerial action

Tom J. Brown, Tracy A. Suter, Gilbert A. Churchill, Jr.

Cengage Learning, c2018

9th ed., Student ed

Note

"Print year: 2017"--T.p. verso

Previous ed.: 2014

Includes index

Details

• NCID: BB26391323
• ISBN:
  • 9781337100298
• LCCN: 2017944243
• Country Code: us
• Title Language Code: eng
• Text Language Code: eng
• Place of Publication: Boston
• Pages/Volumes: xviii, 348 p.
• Size: 28 cm
• Classification:
  • DC23 : 658.83
• Subject Headings:
  • LCSH : Marketing research