Menswear trends
著者
書誌事項
Menswear trends
（Required reading range）
Bloomsbury Visual Arts, c2018
- : pb
大学図書館所蔵 件 / 全3件
-
該当する所蔵館はありません
- すべての絞り込み条件を解除する
注記
Includes bibliographical references (p. 222-223) and index
内容説明・目次
内容説明
Menswear Trends will help you understand the relationship of menswear to society, enabling you to become both a forecaster and trend thinker - and bring new ideas, innovation and strategies to men's fashion. With designer and educator Aki Choklat you'll learn how menswear trends fit within the larger context of retail, how brands can use trends to be more competitive, and how to create an inspiring trend forecast.
Later chapters show how to analyse catwalks, gather information from street-style coverage, compare short-term and long-term analysis and how to analyse and forecast colour trends. In the final chapter you'll explore the various job roles within the trend industry, learn to differentiate between trend services and how to navigate the contemporary job market and illustrate your skills in a portfolio.
Industry Insight Interviews:
Peter Betsche, CEO, Arvenco
David Edgar, one of the founding partners of Bureaux Design Associates (BDA)
Michael Fisher, Creative Director - Menswear, Fashion Snoops
Jaana Jatyri, founder of Trendstop
Volker Ketteniss, Head of Menswear, WGSN
Sandy MacLennan, founder of East Central Studios
Ember Todd Colour and Trend Manager for Chaco Brand, Wolverine Worldwide
Barbara Vinken, Chair of Comparative and French Literature, University of Munich
Geraldine Wharry, founder of Trend Atelier
目次
1. Society, Menswear and Trends
2. Defining Trend Thinking and Concepts
3. Menswear Retail and Trends
4. Trend Details for Business
5. How to Research Trends
6. Application of Trend Data
7. Trends and the Industry
Conclusion
Bibliography
「Nielsen BookData」 より
