Understanding the marketing exceptionality of prestige perfumes

Author(s)

• Horoszko, Nithda
• Moskowitz, David
• Moskowitz, Howard R.

Bibliographic Information

Understanding the marketing exceptionality of prestige perfumes

Nithda Horoszko, David Moskowitz and Howard Moskowitz

（Routledge focus）

Routledge, 2018

Note

Includes bibliographical references and index

Details

• NCID: BB2642989X
• ISBN:
  • 9781138580787
• LCCN: 2017060829
• Country Code: us
• Title Language Code: eng
• Text Language Code: eng
• Place of Publication: London
• Pages/Volumes: xiii, 187 p.
• Size: 23 cm
• Classification:
  • LCC : HD9999.P3932
  • DC23 : 668/.540688
• Subject Headings:
  • LCSH : Perfumes -- Marketing
  • LCSH : Perfumes industry -- Management
• Parent Bibliography ID:
  • BB21194212