Global strategic management
著者
書誌事項
Global strategic management
（Macmillan education）
Palgrave, 2018
4th ed
大学図書館所蔵 全6件
注記
Previous ed.: 2012
Includes bibliographical references and indexes
内容説明・目次
内容説明
Thoroughly revised and updated, this fourth edition of Lasserre's popular core textbook is a user-friendly introduction to planning and making decisions for businesses on a global scale. The numerous case studies and examples feature established multinational companies and SMEs still developing their international presence. The book blends academic rigor and a practical approach in a comprehensive guide to understanding strategic management in a global environment. Written by a world-renowned professor of strategy and international business, this new edition confirms Global Strategic Management as one of the most accessible, engaging texts on the market, one which students enjoy and find easy to learn from.
This is an essential textbook for MBA, Executive MBA and post-experience students studying global strategic management. In addition, it is an ideal text for undergraduate and postgraduate students studying global or international strategic management, or international business.
New to this Edition:
- New and expanded coverage of BRICs, born global firms, Corporate Social Responsibility and the underground economy
- More on e-business and the internet in global business
- A new video feature with business leaders explaining the practical implications and implementation of issues covered in the text
- Concluding long case study, tying together learning points from preceding chapters in an up-to-date, practical example
目次
PART I: GLOBAL CONTEXTS
1. Globalization of Markets and Competition
2. The Emerging Global Environment
3. Globalization, Societies and Cultures
4. Globalization, Sustainable Development and Social Responsibility
PART II: GLOBAL STRATEGIES
5. Designing a Global Strategy
6. Assessing Countries' Attractiveness
7. Entry Strategies
8. Global Strategic Alliances
9. Global Mergers and Acquisitions
PART III: MANAGING GLOBALLY
10. Global Marketing
11. Global Operations and Digital Networks
12. Global Innovation
13. Global Financial Management
14. Global Human Resource Management
15. Designing a Global Organization
PART IV: CONCLUSIONS
16. Current and Future Trends in Globalization
17: Global Strategic Management in Action: Haier -The Building of a Global Champion, 1984-2016.
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