Global strategic management
Author(s)
Bibliographic Information
Global strategic management
(Macmillan education)
Palgrave, 2018
4th ed
Available at 6 libraries
  Aomori
  Iwate
  Miyagi
  Akita
  Yamagata
  Fukushima
  Ibaraki
  Tochigi
  Gunma
  Saitama
  Chiba
  Tokyo
  Kanagawa
  Niigata
  Toyama
  Ishikawa
  Fukui
  Yamanashi
  Nagano
  Gifu
  Shizuoka
  Aichi
  Mie
  Shiga
  Kyoto
  Osaka
  Hyogo
  Nara
  Wakayama
  Tottori
  Shimane
  Okayama
  Hiroshima
  Yamaguchi
  Tokushima
  Kagawa
  Ehime
  Kochi
  Fukuoka
  Saga
  Nagasaki
  Kumamoto
  Oita
  Miyazaki
  Kagoshima
  Okinawa
  Korea
  China
  Thailand
  United Kingdom
  Germany
  Switzerland
  France
  Belgium
  Netherlands
  Sweden
  Norway
  United States of America
Note
Previous ed.: 2012
Includes bibliographical references and indexes
Description and Table of Contents
Description
Thoroughly revised and updated, this fourth edition of Lasserre's popular core textbook is a user-friendly introduction to planning and making decisions for businesses on a global scale. The numerous case studies and examples feature established multinational companies and SMEs still developing their international presence. The book blends academic rigor and a practical approach in a comprehensive guide to understanding strategic management in a global environment. Written by a world-renowned professor of strategy and international business, this new edition confirms Global Strategic Management as one of the most accessible, engaging texts on the market, one which students enjoy and find easy to learn from.
This is an essential textbook for MBA, Executive MBA and post-experience students studying global strategic management. In addition, it is an ideal text for undergraduate and postgraduate students studying global or international strategic management, or international business.
New to this Edition:
- New and expanded coverage of BRICs, born global firms, Corporate Social Responsibility and the underground economy
- More on e-business and the internet in global business
- A new video feature with business leaders explaining the practical implications and implementation of issues covered in the text
- Concluding long case study, tying together learning points from preceding chapters in an up-to-date, practical example
Table of Contents
PART I: GLOBAL CONTEXTS
1. Globalization of Markets and Competition
2. The Emerging Global Environment
3. Globalization, Societies and Cultures
4. Globalization, Sustainable Development and Social Responsibility
PART II: GLOBAL STRATEGIES
5. Designing a Global Strategy
6. Assessing Countries' Attractiveness
7. Entry Strategies
8. Global Strategic Alliances
9. Global Mergers and Acquisitions
PART III: MANAGING GLOBALLY
10. Global Marketing
11. Global Operations and Digital Networks
12. Global Innovation
13. Global Financial Management
14. Global Human Resource Management
15. Designing a Global Organization
PART IV: CONCLUSIONS
16. Current and Future Trends in Globalization
17: Global Strategic Management in Action: Haier -The Building of a Global Champion, 1984-2016.
by "Nielsen BookData"