Globalization and American popular culture

Bibliographic Information

Globalization and American popular culture

Lane Crothers

(Globalization / series editor, Manfred B. Steger and Terrell Carver)

Rowman & Littlefield, c2018

4th ed

  • : cloth
  • : pbk

Available at  / 1 libraries

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Note

"Recommended readings": p. 265-274

Includes index

Description and Table of Contents

Description

Now in a fully revised and updated edition, this concise and insightful book explores the ways American popular products such as movies, music, television programs, fast food, sports, and even clothing styles have molded and continue to influence modern globalization. Lane Crothers offers a thoughtful examination of both the appeal of American products worldwide and the fear and rejection they induce in many people and nations around the world. The author defines what we mean by "popular culture," how popular culture is distinguished from the generic concept of "culture," and what constitutes "American" popular culture. Tracing how U.S. movies, music, and TV became dominant in world popular culture, Crothers also considers the ways in which non-visual products like fast-food franchises, sports, and fashion have become ubiquitous. He also presents a fascinating set of case studies that highlight the varied roles American products play in a range of different nations and communities. Concluding with a projection of the future impact of American popular culture, this book makes a powerful argument for its central role in shaping global politics and economic development.

Table of Contents

List of Tables Chapter 1: American Popular Culture and Globalization Chapter 2: "American" Popular Culture in Movies, Music, and Television Chapter 3: The Global Scope of American Movies, Music, and Television Chapter 4: The American Global Cultural Brand Chapter 5: Global Trade and the Fear of American Popular Culture Chapter 6: American Popular Culture and the Future of Globalization Glossary Recommended Readings Index

by "Nielsen BookData"

Related Books: 1-1 of 1

  • Globalization

    series editor, Manfred B. Steger and Terrell Carver

    Rowman & Littlefield

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