The economics of cars
著者
書誌事項
The economics of cars
(The economics of big business)
Agenda, 2018
- : pbk
大学図書館所蔵 全2件
  青森
  岩手
  宮城
  秋田
  山形
  福島
  茨城
  栃木
  群馬
  埼玉
  千葉
  東京
  神奈川
  新潟
  富山
  石川
  福井
  山梨
  長野
  岐阜
  静岡
  愛知
  三重
  滋賀
  京都
  大阪
  兵庫
  奈良
  和歌山
  鳥取
  島根
  岡山
  広島
  山口
  徳島
  香川
  愛媛
  高知
  福岡
  佐賀
  長崎
  熊本
  大分
  宮崎
  鹿児島
  沖縄
  韓国
  中国
  タイ
  イギリス
  ドイツ
  スイス
  フランス
  ベルギー
  オランダ
  スウェーデン
  ノルウェー
  アメリカ
注記
Includes bibliographical references (p. 109-114) and index
内容説明・目次
内容説明
The automotive sector represents more than a simple industry. It embodies the economic and technological power of nations, the lifestyle and consumption patterns of societies, the dynamics of urban and territorial development, and acts as a national barometer of economic success and failure.
This book explains how the car industry works and analyses the challenges both for the sector and for the economies that rely on the industry for jobs, growth and innovation. It explores an industry that has been under severe pressure in industrialized countries for many years - factories have closed, jobs have gone and brands and manufacturers have disappeared - yet world production has never been higher, reaching new peaks annually.
The authors investigate how western and Japanese manufacturers still dominate the market, despite the challenge posed by Korean, Chinese and Indian competitors. They examine how changing environmental policies and consumer preferences are moving the industry towards electric vehicles; how usage patterns are evolving, favouring car-sharing; and how advances in electronics and digitalization are set to further reshape the sector with autonomous and self-driving vehicles.
The book offers readers a short, non-technical guide to the workings of a fast-moving industry that remains of huge importance to both national and global economies.
目次
1. The automotive industry: a source of technological and managerial innovation2. Automotive production: how and where3. Demand: new consumers at the doorstep4. Marketing strategies: how supply meets demand5. The car of the futureConclusion
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