Strategic brand management

Author(s)

• Elliott, Richard H.
• Percy, Larry
• Pervan, Simon

Bibliographic Information

Strategic brand management

Richard Rosenbaum-Elliott, Larry Percy, & Simon Pervan

Oxford University Press, c2018

4th ed

Note

Previous ed.: 2015

Includes bibliographical references and index

Details

• NCID: BB26533508
• ISBN:
  • 9780198797807
• LCCN: 2018932381
• Country Code: uk
• Title Language Code: eng
• Text Language Code: eng
• Place of Publication: Oxford
• Pages/Volumes: xi, 354 p.
• Size: 25 cm
• Classification:
  • DC23 : 658.827
• Subject Headings:
  • LCSH : Product management
  • LCSH : Brand name products
  • LCSH : Strategic planning