The customer is not always right? : Marketing orientations in a dynamic business world : proceedings of the 2011 World Marketing Congress
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書誌事項
The customer is not always right? : Marketing orientations in a dynamic business world : proceedings of the 2011 World Marketing Congress
（Developments in marketing science : proceedings of the Academy of Marketing Science）
Springer International Publishing, c2017
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注記
Originally published: Academy of Marketing Science, c2011
Includes bibliographical references and index
