Managing biotechnology : from science to market in the digital age

Author(s)

• Simon, Françoise
• Giovannetti, Glen
• Kotler, Philip

Bibliographic Information

Managing biotechnology : from science to market in the digital age

Françoise Simon, Glen Giovannetti ; [foreword by Philip Kotler]

Wiley, 2017

• : [pbk.]

Note

Includes bibliographical references (p. 246-271) and index

Details

• NCID: BB26577070
• ISBN:
  • 9781119216179
• LCCN: 2017026666
• Country Code: us
• Title Language Code: eng
• Text Language Code: eng
• Place of Publication: Hoboken, N.J.
• Pages/Volumes: xxii, 287 p.
• Size: 23 cm
• Classification:
  • LCC : HD9999.B442
  • DC23 : 660.6068/8
• Subject Headings:
  • LCSH : Biotechnology industries
  • LCSH : Biotechnology -- Marketing
  • LCSH : Pharmaceutical biotechnology industry