Marketing communications : objectives, strategy, tactics

Author(s)

• Rossiter, John R.
• Percy, Larry
• Bergkvist, Lars

Bibliographic Information

Marketing communications : objectives, strategy, tactics

John R. Rossiter, Larry Percy, Lars Bergkvist

SAGE, 2018

• : [hbk.]
• : pbk

Note

Includes bibliographical references and indexes

Details

• NCID: BB26734816
• ISBN:
  • 9781526438645
  • 9781526438652
• LCCN: 2018932209
• Country Code: us
• Title Language Code: eng
• Text Language Code: eng
• Place of Publication: Los Angeles
• Pages/Volumes: xi, 566 p.
• Size: 26 cm
• Classification:
  • DC23 : 658.802
• Subject Headings:
  • LCSH : Communication in marketing