Zaltman metaphor elicitation technique

著者

• Zaltman, Gerald
• Coulter, Robin A.
• Venkatesh, Alladi
• Hirschman, Elizabeth
• Olson, Jerry C. (Jerry Corrie)
• Sheth, Jagdish N.

書誌事項

Zaltman metaphor elicitation technique

volume editor, Robin A. Coulter ; contributors, Alladi Venkatesh, Elizabeth C. Hirschman, Jerry Olson

（Legends in marketing, . Gerald Zaltman / series editor, Jagdish N. Sheth ; v. 2）

Sage, 2018

• : hb

注記

ISBN for the subseries "Gerald Zaltman" (set of 5 v.): 9789352806645

Includes bibliographical references

詳細情報

• NII書誌ID(NCID): BB26754041
• LCCN: 2018007351
• 出版国コード: us
• タイトル言語コード: eng
• 本文言語コード: eng
• 出版地: Los Angeles
• ページ数/冊数: xxxiv, 309 p.
• 大きさ: 25 cm
• 分類:
  • LCC : HF5415
  • DC23 : 658.8
• 件名:
  • LCSH : Marketing
  • LCSH : Marketing -- Mathematical models
  • LCSH : Marketing research
  • LCSH : Zaltman, Gerald
• 親書誌ID:
  • BB02660500