Zaltman metaphor elicitation technique

Author(s)

• Zaltman, Gerald
• Coulter, Robin A.
• Venkatesh, Alladi
• Hirschman, Elizabeth
• Olson, Jerry C. (Jerry Corrie)
• Sheth, Jagdish N.

Bibliographic Information

Zaltman metaphor elicitation technique

volume editor, Robin A. Coulter ; contributors, Alladi Venkatesh, Elizabeth C. Hirschman, Jerry Olson

（Legends in marketing, . Gerald Zaltman / series editor, Jagdish N. Sheth ; v. 2）

Sage, 2018

• : hb

Note

ISBN for the subseries "Gerald Zaltman" (set of 5 v.): 9789352806645

Includes bibliographical references

Details

• NCID: BB26754041
• LCCN: 2018007351
• Country Code: us
• Title Language Code: eng
• Text Language Code: eng
• Place of Publication: Los Angeles
• Pages/Volumes: xxxiv, 309 p.
• Size: 25 cm
• Classification:
  • LCC : HF5415
  • DC23 : 658.8
• Subject Headings:
  • LCSH : Marketing
  • LCSH : Marketing -- Mathematical models
  • LCSH : Marketing research
  • LCSH : Zaltman, Gerald
• Parent Bibliography ID:
  • BB02660500