Bibliographic Information

Consumer behavior research

volume editor, Melanie Wallendorf ; contributors, Vince Barabba, Wesley J. Johnston, Kathryn Braun LaTour

(Legends in marketing, . Gerald Zaltman / series editor, Jagdish N. Sheth ; v. 3)

Sage, 2018

  • : hb

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Note

ISBN for the subseries "Gerald Zaltman" (set of 5 v.): 9789352806645

Includes bibliographical references

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