Marketing management

Author(s)

• Zaltman, Gerald
• Wathieu, Luc
• MacInnis, Deborah J.
• Smith, Daniel C.
• Pinson, Christian R. A.
• Sheth, Jagdish N.

Bibliographic Information

Marketing management

volume editor, Luc Wathieu ; contributors, Deborah J. MacInnis, Daniel C. Smith, Christian Pinson

（Legends in marketing, . Gerald Zaltman / series editor, Jagdish N. Sheth ; v. 4）

Sage, 2018

• : hb

Note

ISBN for the subseries "Gerald Zaltman" (set of 5 v.): 9789352806645

Includes bibliographical references

Details

• NCID: BB26758439
• LCCN: 2018007351
• Country Code: us
• Title Language Code: eng
• Text Language Code: eng
• Place of Publication: Los Angeles
• Pages/Volumes: xxx, 271 p.
• Size: 25 cm
• Classification:
  • LCC : HF5415
  • DC23 : 658.8
• Subject Headings:
  • LCSH : Marketing
  • LCSH : Marketing -- Mathematical models
  • LCSH : Marketing research
  • LCSH : Zaltman, Gerald
• Parent Bibliography ID:
  • BB02660500