Strategic management in tourism
著者
書誌事項
Strategic management in tourism
(CABI tourism texts)
CABI, c2018
3rd ed.
- : pbk
大学図書館所蔵 全5件
  青森
  岩手
  宮城
  秋田
  山形
  福島
  茨城
  栃木
  群馬
  埼玉
  千葉
  東京
  神奈川
  新潟
  富山
  石川
  福井
  山梨
  長野
  岐阜
  静岡
  愛知
  三重
  滋賀
  京都
  大阪
  兵庫
  奈良
  和歌山
  鳥取
  島根
  岡山
  広島
  山口
  徳島
  香川
  愛媛
  高知
  福岡
  佐賀
  長崎
  熊本
  大分
  宮崎
  鹿児島
  沖縄
  韓国
  中国
  タイ
  イギリス
  ドイツ
  スイス
  フランス
  ベルギー
  オランダ
  スウェーデン
  ノルウェー
  アメリカ
注記
Includes bibliographical references
Index: p351-362
内容説明・目次
内容説明
This comprehensive textbook has, at its core, the importance of linking strategic thinking with action in the management of tourism. It provides an analytical evaluation of the most important global trends, as well as an analysis of the impact of crucial environmental issues and their implications. Fully updated throughout, this new edition: -Covers forecasting, functional management and strategic planning; -Includes extra chapters to incorporate a wider spread of important topics such as sustainability, authenticity and crisis management; -Contains pedagogical features throughout, such as learning objectives, questions and case studies to aid understanding Now in its third edition, and reviewing the major factors affecting international tourism management, this well-established student resource provides an essential overview of strategic management for students and professionals in the tourism sector.
目次
Part I: Tourism Environment, Economic Development, Forecasting and Trends 1: The new business environment and trends in tourism 2: Futurecast applied to tourism 3: Future economic development in tourism 4: Tourism demand modelling and forecasting Part II: Integrated Management in Tourism 5: Consumer behaviour in tourism 6: Strategic creativity in tourism business 7: Strategic innovation in tourism business 8: Empowerment human resource management in tourism 9: Financial management in tourism 10: Technology management in tourism Part III: Strategic Vision and Management in Tourism 11: Strategic thinking in tourism 12: Towards a new strategic paradigm 13: New performance measurements 14: Process-based management in tourism 15: International strategies in tourism 16: Crisis management and strategic implications Part IV: New Business Ecosystems and Stakeholder-driven Strategy 17: Stakeholder engagement in tourism 18: Tourism authenticity 19: Tourism resources and sustainability 20: New strategic developments in tourism
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