Marketing : an introduction

Author(s)

• Armstrong, Gary
• Kotler, Philip
• Opresnik, Marc O. (Marc Oliver)

Bibliographic Information

Marketing : an introduction

Gary Armstrong, Philip Kotler with Marc O. Oliver Opresnik

Pearson, c2017

13th ed., global ed

Note

Includes bibliographical references (p. 629-650) and indexes

Details

• NCID: BB26807228
• ISBN:
  • 9781292146508
• Country Code: us
• Title Language Code: eng
• Text Language Code: eng
• Place of Publication: Boston
• Pages/Volumes: 669 p.
• Size: 28 cm
• Classification:
  • DC23 : 658.8
• Subject Headings:
  • LCSH : Marketing -- Textbooks