Smart start-ups : how entrepreneurs and corporations can profit by starting online communities
著者
書誌事項
Smart start-ups : how entrepreneurs and corporations can profit by starting online communities
John Wiley & Sons, c2007
- hbk.
- hbk.
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注記
Includes bibliographical references (p. 239-244) and index
収録内容
- Introduction
- Collaborative participation
- Transfer of control
- The function of cooperation
- Appear to lack money
- Rules for creating successful business models
- Raising capital
- How to launch a new product
- Foreign exchange market
- The metaverse arbitration association
- Rent a judge
- Publishing and convention management
- Taking back the automobile market
- Mission statement rewriting
- Mocketeering
- Launching a new hotel chain through an online community
- Medical research
- Life insurance
- Replacing advertising with reputation management
- Community for ardent fans of college sports
- A community of art dealers
- A group travel community
- Partnering with giant corporations
- MyThirdPlace.com
- IllegitimatiNonCarborundum.com
- Reputation management
- The association of mobile and online communities
