Smart start-ups : how entrepreneurs and corporations can profit by starting online communities
著者
書誌事項
Smart start-ups : how entrepreneurs and corporations can profit by starting online communities
John Wiley & Sons, c2007
- hbk.
- hbk.
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注記
Includes bibliographical references (p. 239-244) and index
収録内容
- Introduction
- Collaborative participation
- Transfer of control
- The function of cooperation
- Appear to lack money
- Rules for creating successful business models
- Raising capital
- How to launch a new product
- Foreign exchange market
- The metaverse arbitration association
- Rent a judge
- Publishing and convention management
- Taking back the automobile market
- Mission statement rewriting
- Mocketeering
- Launching a new hotel chain through an online community
- Medical research
- Life insurance
- Replacing advertising with reputation management
- Community for ardent fans of college sports
- A community of art dealers
- A group travel community
- Partnering with giant corporations
- MyThirdPlace.com
- IllegitimatiNonCarborundum.com
- Reputation management
- The association of mobile and online communities
内容説明・目次
内容説明
Praise for "Smart Start-Ups": 'Silver's new book is a masterpiece of clarity concerning the next great entrepreneurial wave, and my only problem with it was the charley horse in my elbow I got turning the pages' - Robin Richards, founding President, MP3.com, and CEO, Notification Technologies Inc. 'Silver is a modern-day Prometheus. For community entrepreneurs, "Smart Start-Ups" contains the secrets of fire from the heavens. If you work with communities of any kind, you ignore this book at your own peril' -John Szeder, former senior game developer, Digital Chocolate, Inc., and CEO, Mofactor, Inc. 'Silver dives in and pulls the naked truth out of the world of online communities. There's nothing like it on the shelves. He speaks with the best and brightest in the mobile and online community markets' - Sean Malatesta, founder, Yack Media Services, and Vice President, Indiagames, Inc. '"Smart Start-Ups" is a must-read for any aspiring Internet entrepreneur.
Silver cuts right to the heart of the important fact that communities are like entire nations, but without geographic borders, and they're creating the greatest transformation since the Industrial Revolution' - Clarence Briggs, founder and CEO, AIT.com 'Silver's book is an excellent, captivating, ingenious, and essential read for anyone who wants to know how to create wealth by starting an online community. One mark of a great book is that it makes you see things in a new way; Silver certainly succeeds in that respect' - Kyle E. Gillman, founder and CEO, Forgefinder, Inc.
目次
Preface.Acknowledgments.Chapter 1. Introduction.Chapter 2. Collaborative Participation.Chapter 3. Transfer of Control.Chapter 4. The Function of Cooperation.Chapter 5. Appear to Lack Money.Chapter 6. Rules for Creating Successful Business Models.Chapter 7. Raising Capital.Chapter 8. How to Launch a New Product.Chapter 9. Foreign Exchange Market.Chapter 10. The Metaverse Arbitration Association.Chapter 11. Rent a Judge.Chapter 12. Publishing and Convention Management.Chapter 13. Taking Back the Automobile Market.Chapter 14. Mission Statement Rewriting.Chapter 15. Mocketeering.Chapter 16. Launching a New Hotel Chain Through an Online Community.Chapter 17. Medical Research.Chapter 18. Life Insurance.Chapter 19. Replacing Advertising with Reputation Management.Chapter 20. Community for Ardent Fans of College Sports.Chapter 21. A Community of Art Dealers.Chapter 22. A group Travel Community.Chapter 23. Partnering with Giant Corporations.Chapter 24. My ThirdPlace.comChapter 25. IllegitimatiNonCarborundum.comChapter 26. Reputation management.Chapter 27. The Association of Mobile and Online Communities.Bibliography.Index.
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