Mapping a winning strategy : developing and executing a successful strategy in turbulent markets
著者
書誌事項
Mapping a winning strategy : developing and executing a successful strategy in turbulent markets
Emerald, 2018
1st ed
大学図書館所蔵 全2件
注記
Includes bibliographical references (p. 235-242) and index
内容説明・目次
内容説明
In an increasingly connected world experiencing accelerating
levels of technological disruption, the strategic challenges for business
leaders are greater than ever before, and conventional approaches to strategy
are unable to contend with today's VUCA (volatile, uncertain, complex and
ambiguous) business environment. A new approach to strategic decision-making is
required to motivate and mobilize stakeholders to achieve the business's
overarching goals, such as making a profit and delivering on people- and planet-related
objectives.
Mapping
a Winning Strategy introduces
a new mapping method for creating and executing an effective business strategy.
This method uses visual maps to engage colleagues throughout the organization,
ensuring that every stakeholder's voice is considered by avoiding a top-down
approach. It also enables business leaders to identify the strategic issues
they face without distraction, so that a clear path is formed towards the best
strategic plan. By mapping out the most effective strategy, organizations can
anticipate and manage roadblocks to strategic change and make winning and
well-executed operational choices.
目次
Preface:
Why Read this Book?Chapter 1:
Overcoming the Challenges of Strategy with the Mapping Method
Chapter 2:
Engaging Critical Stakeholders to Support the Strategy Process
Chapter 3:
Spotting the Real Strategic Issues
and Developing Superior Insights
Chapter 4:
Developing Superior Strategic Options and Making Winning Choices
Chapter 5:
Making Your Strategy Work - Anticipating Execution Issues
Chapter 6:
Looking Ahead - Developing Strategies for Anticipating Your Future
Chapter 7:
Getting Started - Using the Mapping
Method in Practice
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