Social communication in advertising

Author(s)

• Leiss, William
• Asquith, Kyle

Bibliographic Information

Social communication in advertising

William Leiss ... [et al.]

Routledge, 2018

4th ed. / revised by Kyle Asquith

• : hbk
• : pbk

Note

First ed. published 1986 by Methuen

Previous ed.: 2005

Includes bibliographical references (p. [407]-421) and index

Details

• NCID: BB26870621
• ISBN:
  • 9781138094550
  • 9781138094567
• LCCN: 2017060141
• Country Code: us
• Title Language Code: eng
• Text Language Code: eng
• Place of Publication: New York
• Pages/Volumes: ix, 431 p.
• Size: 26 cm
• Classification:
  • LCC : HF5827
  • DC23 : 659.1/042
• Subject Headings:
  • LCSH : Advertising -- Social aspects