Involving the audience : a rhetorical perspective on using social media to improve websites
著者
書誌事項
Involving the audience : a rhetorical perspective on using social media to improve websites
（ATTW book series in technical and professional communication）
Routledge, 2019
- : pbk
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注記
Includes bibliographical references and index
内容説明・目次
内容説明
Involving the Audience: A Rhetorical Perspective on Using Social Media to Improve Websites examines the usability challenges raised by large complex websites and proposes ways the social web can expand usability research to address these new challenges. Using the website healthcare.gov as an initial illustration, Breuch explains how large complex websites are inherently challenged by open-ended, interactive tasks that often have multiple pathways to completion. These challenges are illustrated through two in-depth case studies, each addressing the launch of an interactive, complex website designed for a large public audience.
目次
The Social Web Imperative
Rheorical Roots of Audience Involvement
Social Web Usability Research Method(s)
Failure and Fallout/Response and Recovery
Trouble with Search/Managing Change
Audience Involved/Audience Initiated
Methodological Appendix
「Nielsen BookData」 より