Services marketing : text and cases

Author(s)

• Jauhari, Vinnie
• Dutta, Kirti

Bibliographic Information

Services marketing : text and cases

Vinnie Jauhari, Kirti Dutta

（Oxford higher education）

Oxford University Press, 2017

2nd ed

Note

Includes bibliographical references and index

• NCID: BB2694954X
• ISBN:
  • 9780199456161
• Country Code: ii
• Title Language Code: eng
• Text Language Code: eng
• Place of Publication: New Delhi
• Pages/Volumes: xx, 578 p.
• Size: 24 cm
• Classification:
  • DC23 : 658.800954
• Subject Headings:
  • LCSH : Service industries -- India -- Marketing
  • LCSH : Service industries -- India -- Marketing -- Case studies
• Parent Bibliography ID:
  • BA84375928