Marketing for sustainable tourism
Author(s)
Bibliographic Information
Marketing for sustainable tourism
Routledge, 2018
- : hbk.
Available at 7 libraries
  Aomori
  Iwate
  Miyagi
  Akita
  Yamagata
  Fukushima
  Ibaraki
  Tochigi
  Gunma
  Saitama
  Chiba
  Tokyo
  Kanagawa
  Niigata
  Toyama
  Ishikawa
  Fukui
  Yamanashi
  Nagano
  Gifu
  Shizuoka
  Aichi
  Mie
  Shiga
  Kyoto
  Osaka
  Hyogo
  Nara
  Wakayama
  Tottori
  Shimane
  Okayama
  Hiroshima
  Yamaguchi
  Tokushima
  Kagawa
  Ehime
  Kochi
  Fukuoka
  Saga
  Nagasaki
  Kumamoto
  Oita
  Miyazaki
  Kagoshima
  Okinawa
  Korea
  China
  Thailand
  United Kingdom
  Germany
  Switzerland
  France
  Belgium
  Netherlands
  Sweden
  Norway
  United States of America
Note
Includes bibliographical references (p. 189-191) and index
Description and Table of Contents
Description
Tourism marketing has typically been seen as exploitative and fuelling hedonistic consumerism. Sustainability marketing can, however, use marketing skills and techniques to good purpose, by understanding market needs, designing more sustainable products and identifying more persuasive methods of communication to bring behavioural change. This book summarises the latest research on the theories, methods and results of marketing that seeks to make tourist destinations better places to live in, and better places to visit. It shares evidence on the motivations, mechanisms and barriers that businesses encounter, and on successes in changing consumer behaviour and pursuing sustainability goals. Particular attention is given to the methodologies of sustainable tourism marketing, to the subject's breadth and complexity, and to its many innovations. Further research is called for to fully understand what contextual aspects influence these pro-sustainability interventions to achieve which outcomes in other settings, in order to validate some of the exploratory studies discussed, and establish the feasibility of scaling up pilot studies for more general use.
This book was originally published as a special issue of the Journal of Sustainable Tourism.
Table of Contents
1. Sustainability and marketing in tourism: its contexts, paradoxes, approaches, challenges and potential 2. Corporate social marketing in tourism: to sleep or not to sleep with the enemy? 3. Social marketing, sustainable tourism, and small/medium size tourism enterprises: challenges and opportunities for changing guest behaviour
4. Which hotel guest segments reuse towels? Selling sustainable tourism services through target marketing 5. Using persuasive communication to co-create behavioural change - engaging with guests to save resources at tourist accommodation facilities 6. Improving carbon offsetting appeals in online airplane ticket purchasing: testing new messages, and using new test methods 7. The influence of trust perceptions on German tourists' intention to book a sustainable hotel: a new approach to analysing marketing information 8. The role of travel agents' ethical concerns when brokering information in the marketing and sale of sustainable tourism 9. Greenhushing: the deliberate under communicating of sustainability practices by tourism businesses 10. Tourism, information technologies and sustainability: an exploratory review 11. An environmental social marketing intervention in cultural heritage tourism: a realist evaluation
by "Nielsen BookData"