Marketing behavior and executive action : a functionalist approach to marketing theory

Author(s)

• Alderson, Wroe

Bibliographic Information

Marketing behavior and executive action : a functionalist approach to marketing theory

by Wroe Alderson

Martino Pub., 2009

• : softcover

Note

Includes bibliographical references and index

Reprint. Originally published: Homewood, Ill. : R.D. Irwin, 1957

Details

• NCID: BB26990088
• ISBN:
  • 9781578987825
• LCCN: 2009027055
• Country Code: us
• Title Language Code: eng
• Text Language Code: eng
• Place of Publication: Mansfield Centre
• Pages/Volumes: viii, 487 p.
• Size: 23 cm
• Classification:
  • LCC : HF5415
  • DC : 658.8
• Subject Headings:
  • LCSH : Marketing