Sports media, marketing, and management : breakthroughs in research and practice
Author(s)
Bibliographic Information
Sports media, marketing, and management : breakthroughs in research and practice
(Critical explorations)
IGI Global, c2018
- : hardcover
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Note
Includes bibliographical references and index
Description and Table of Contents
Description
The application of marketing and management concepts to sports products and services is vital to the success of the industry. When appealing to the target audience of an event, it is essential to construct a strong marketing plan by utilizing emergent technologies and strategies.
Sports Media, Marketing, and Management: Breakthroughs in Research and Practice is a comprehensive reference source for the latest scholarly material on the effectiveness of current methodologies and theories, in an effort to improve promotional activities, management, and the organization of all aspects of the sports industry. Highlighting a range of pertinent topics, such as brand management, social media, and sports tourism marketing, this publication is ideally designed for students, researchers, academicians, professionals, and practitioners as well as scientists and executive managers interested in the marketing strategies of sporting media and events.
by "Nielsen BookData"