Essentials of entrepreneurship : changing the world, one idea at a time
著者
書誌事項
Essentials of entrepreneurship : changing the world, one idea at a time
Edward Elgar Publishing, c2018
2nd ed
- : cased
- : pbk
大学図書館所蔵 全8件
  青森
  岩手
  宮城
  秋田
  山形
  福島
  茨城
  栃木
  群馬
  埼玉
  千葉
  東京
  神奈川
  新潟
  富山
  石川
  福井
  山梨
  長野
  岐阜
  静岡
  愛知
  三重
  滋賀
  京都
  大阪
  兵庫
  奈良
  和歌山
  鳥取
  島根
  岡山
  広島
  山口
  徳島
  香川
  愛媛
  高知
  福岡
  佐賀
  長崎
  熊本
  大分
  宮崎
  鹿児島
  沖縄
  韓国
  中国
  タイ
  イギリス
  ドイツ
  スイス
  フランス
  ベルギー
  オランダ
  スウェーデン
  ノルウェー
  アメリカ
注記
Includes bibliographical references and indexes
内容説明・目次
内容説明
Essentials of Entrepreneurship examines all phases of the entrepreneurial process: generating ideas for something new and better than what currently exists, determining whether these ideas suggest viable business opportunities, identifying and obtaining the financial and human resources required, securing intellectual property protection, launching the new venture, developing strategies for gaining and maintaining competitive advantage, and building a customer base. In discussing these and other topics, the text draws on research findings that help identify variables that play a role in entrepreneurs? effective performance of these tasks, and so?ultimately?in their success.
New to the second edition: ?
Two brand new chapters, addressing the issues facing the next generation of entrepreneurs: ?
how to achieve long-term success through maintaining growth with sustainable business goals
the emerging trends to look out for, including the gig economy and technological advances.?
New updated case studies place entrepreneurial theory into practice, identifying how others can take inspiration from them. Updated cases and examples include Pets.com; aeroponic farming; Martha Stewart Living; the amphicar and social networks
New discussion of non-traditional forms of support such as crowd funding and social media, and their effect on the modern entrepreneur
Updated chapter on opportunity recognition; why some people are better at it than others and the role of self-regulatory theory, including signal detection theory
New coverage of the effects of business failure, including the role of psychological capital and how successful serial entrepreneurs learn from their failures and mistakes
Updated coverage of the government regulation and legislation affecting new ventures.
Presenting a concise and current overview of entrepreneurship and assuming no previous knowledge, this text is ideal for use in any undergraduate or MBA level entrepreneurship course, whether within a business school or any other discipline.
目次
Contents: 1. Changing the world . . . One idea at a time 2. Cognitive Foundations of Entrepreneurship 3. Opportunities: Their Nature, Discovery, and Creation 4. Feasibility Analysis . . . Look Before You Leap: What Entrepreneurs Need to Know Before They Begin 5. Transforming Ideas into Reality: Careful Planning . . . and Improvising 6. Assembling Key Resources I: Obtaining, Managing, and Using Financial Assets 7. Assembling Key Resources II: Building a Strong Founding Team, Developing Social Networks, and Obtaining Expert Advice 8. Entrepreneurs: Their Central Role and What They Need to Succeed 9. Legal Aspects of Entrepreneurship: Protecting Your Ideas 10. Strategies for Attaining Growth and Ensuring Long-Term Success 11. Endings . . . Happy or Sad: When and How Entrepreneurs Leave Their Companies 12. Emerging Trends in Entrepreneurship Index
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