Designing quality survey questions

著者

• Robinson, Sheila B.
• Leonard, Kimberly Firth

書誌事項

Designing quality survey questions

Sheila B. Robinson, Kimberly Firth Leonard

SAGE, c2019

• : pbk

注記

Includes bibliographical references (p. 215-220) and index

内容説明・目次

内容説明

Surveys are a cornerstone of social and behavioral research, and with the use of web-based tools, surveys have become an easy and inexpensive means of gathering data. But how researchers ask a question can dramatically influence the answers they receive. Designing Quality Survey Questions shows readers how to craft high quality, precisely-worded survey questions that will elicit rich, nuanced, and ultimately useful data to help answer their research or evaluation questions. The authors address challenges such as language preferences for standard demographic questions (e.g. How to ask about gender), creative question design to keep respondents engaged and avoid survey fatigue, web-based survey formats, culturally-responsive survey design, and factors that influence survey responses (memory, social desirability, etc.). Numerous examples of questions illustrate each identified principle of question construction.

目次

Preface Why This Text What This Text Is What This Text Is Not Who Can Benefit From This Text Navigating This Text A Note About Language Acknowledgments About the Authors Chapter 1. WHY Quality Surveys and Questions Matter What Is a Quality Survey? Why Does Quality Matter? Why Do We Need a Purposeful Survey Design Process? Applying Design Thinking to Survey Research A Purposeful Survey Design Process An Iterative Process Discussion Questions Design Drills Extended Learning PART I. WHAT TO CONSIDER BEFORE DRAFTING SURVEY QUESTIONS Chapter 2. Planning and Predrafting Why Survey? The Importance of Establishing Purpose What Will Be Measured? Understanding Constructs and Indicators Wait, Do You Really Need a Survey? What Can Be Measured With a Survey? What Are the Advantages and Limitations of Surveys? Discussion Questions Design Drills Extended Learning Chapter 3. Understanding Respondents Cognitive Tasks Involved in Answering Questions Respondent Willingness and Ability to Participate in a Survey Context and Culture Discussion Questions Design Drills Extended Learning PART II. HOW TO DEVELOP SURVEY QUESTIONS AND RESPONSE OPTIONS Chapter 4. Sourcing and Crafting Questions Sourcing Survey Questions Composing Question Stems Avoiding Problematic Wording and Question Types Open-Ended Questions Closed-Ended Questions Discussion Questions Design Drills Extended Learning Chapter 5. Constructing Response Options Determining Appropriate Response Options Strategies for Designing Response Options Discussion Questions Design Drills Extended Learning Chapter 6. Special Purpose and Sensitive Questions Questions With Special Purposes Sensitive Questions Demographic Questions Discussion Questions Design Drills Extended Learning PART III. KNOWING WHEN A SURVEY IS READY FOR USE Chapter 7. Finalizing Questions and Using Pretesting Strategies Why Pretest Surveys and Their Questions? How Can Surveys and Their Questions Be Tested Prior to Use? Discussion Questions Design Drills Extended Learning Chapter 8. Pulling It All Together to Maximize Response Survey Instructions Order Effects Formatting the Survey Contacting Potential Respondents Planning for Administration Discussion Questions Design Drills Extended Learning Appendix: Checklist for Quality Question Design Glossary References Index

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詳細情報

• NII書誌ID(NCID): BB27144374
• ISBN:
  • 9781506330549
• LCCN: 2018021358
• 出版国コード: us
• タイトル言語コード: eng
• 本文言語コード: eng
• 出版地: Los Angeles
• ページ数/冊数: xxiii, 229 p.
• 大きさ: 24 cm
• 分類:
  • LCC : HM538
  • DC23 : 300.72/3
• 件名:
  • LCSH : Social surveys -- Methodology
  • LCSH : Questionnaires -- Methodology