Metaphor and persuasion in strategic communication : sustainable perspectives

書誌事項

Metaphor and persuasion in strategic communication : sustainable perspectives

Federica Ferrari

(Routledge studies in rhetoric and stylistics, 15)

Routledge, 2018

  • : hbk

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注記

Includes bibliographical references (p. [240]-252) and index

内容説明・目次

内容説明

This groundbreaking work adopts an alternative metaphor-based approach to challenge, unpack, and redefine our understanding of persuasion and strategic communication and the extents to which they shape political discourse. The book's theoretical and methodological grounding in metaphor allows for an alternative perspective on strategic communication but also a robust discussion of both persuasion and other kinds of related discursive processes at work in political communication, including narrative, identification, and ideology. The volume integrates case studies from prominent political discourses, including those of George W. Bush, Jr., Tony Blair, and Barack Obama, to highlight the crucial role of persuasion management and sustainability in the public sphere and the ways in which it might inform political action and change in a positive way. Broadening our perception of the possibilities of persuasion and strategic communication, this dynamic volume is key reading for students and scholars in communication studies, political science, rhetoric, and cognitive linguistics.

目次

Introduction: Persuasion and Sustainability: The Post-9/11 Arena Chapter 1: 'Words are Killers,' alias Metaphor and Persuasion Chapter 2: Persuasion Analysis: Introducing a Framework for Detecting Persuasion in Discourse Chapter 3: The 4 Step Persuasion-oriented Procedure for the Identification of Strategic Metaphor in Text Chapter 4: Quantitative and Preliminary Analysis I - II: Hypothesising Rhetorical Attitudes in Discourse Chapter 5: Qualitative Textual Analysis II - Detecting Frames in Persuasion Building: the Contemporary Rhetoric of Conflict Chapter 6: Qualitative Metaphor Analysis III - from Microtext to Macrotext: the Strategy of Fear Chapter 7: Contrastive Analysis: Conflict vs. Inclusive Logic and Political Change Chapter 8: Toward an Integrated Re-definition of Metaphor and Persuasion in Strategic Communication - 'Transformational' Power and Sustainable Perspectives

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