Cruise operations management : hospitality perspectives
著者
書誌事項
Cruise operations management : hospitality perspectives
Routledge, 2019 [i.e. 2018]
3rd ed
- : pbk
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注記
Includes bibliographical references and index (p. 376-379)
内容説明・目次
内容説明
Cruise Operations Management: Hospitality Perspectives offers a comprehensive and contextualised overview of hospitality services for the cruise industry. As well as providing a background to the cruise industry, it also looks deeper into the management issues, providing a practical guide for students and professionals alike.
Since the last edition of this book was published, there have been many important developments in the industry. This third edition has been updated to include:
New content on: health, safety and security, sustainability, environmental impacts of cruise operations, changing and emerging markets, professionalism and talent management, innovation and digital technologies
A new chapter on 'Leadership in the cruise industry'
New international case studies throughout to provide a real-world insight into the industry
Additional online resources, including PowerPoint slides for instructors and student quizzes to test knowledge
This comprehensive, accessible and engaging text is essential reading for all those seeking to study cruise operations management whether for academic or vocational reasons.
目次
Chapter 1: Contemporary Cruise Operations Chapter 2: Selling Cruises and Cruise Products Chapter 3: Maritime Issues and Legislation Chapter 4: Cruise Geography Chapter 5: Planning the Itinerary Chapter 6: Working On board Chapter 7: Guest Services Chapter 8: Managing Food and Drink Operations Chapter 9: Managing Facilities Chapter 10: Health, Safety and Security Chapter 11: Talent management and Training Chapter 12: Leadership in the Cruise Industry Chapter 13: Managing Integrated Operations Chapter 14: Cruise Management Resources
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