Global marketing and advertising : understanding cultural paradoxes

Author(s)

• Mooij, Marieke K. de

Bibliographic Information

Global marketing and advertising : understanding cultural paradoxes

Marieke de Mooij

SAGE, c2019

5th ed

• : pbk

Other Title

Global marketing & advertising : understanding cultural paradoxes

Note

"First edition published 1997. Second edition published 2005, Third edition published 2009, Four edition published 2013, This fifth edition published 2019"--T.p. verso

Includes bibliographical references and index

Details

• NCID: BB27184040
• ISBN:
  • 9781544318134
  • 9781544318141
• Country Code: us
• Title Language Code: eng
• Text Language Code: eng
• Place of Publication: Los Angeles
• Pages/Volumes: xx, 488 p.
• Size: 24 cm
• Classification:
  • DC23 : 658.802
• Subject Headings:
  • LCSH : Target marketing -- Cross-cultural studies
  • LCSH : Advertising -- Cross-cultural studies
  • LCSH : Consumer behavior -- Cross-cultural studies