Global marketing and advertising : understanding cultural paradoxes

著者

• Mooij, Marieke K. de

書誌事項

Global marketing and advertising : understanding cultural paradoxes

Marieke de Mooij

SAGE, c2019

5th ed

• : pbk

タイトル別名

Global marketing & advertising : understanding cultural paradoxes

注記

"First edition published 1997. Second edition published 2005, Third edition published 2009, Four edition published 2013, This fifth edition published 2019"--T.p. verso

Includes bibliographical references and index

詳細情報

• NII書誌ID(NCID): BB27184040
• ISBN:
  • 9781544318134
  • 9781544318141
• 出版国コード: us
• タイトル言語コード: eng
• 本文言語コード: eng
• 出版地: Los Angeles
• ページ数/冊数: xx, 488 p.
• 大きさ: 24 cm
• 分類:
  • DC23 : 658.802
• 件名:
  • LCSH : Target marketing -- Cross-cultural studies
  • LCSH : Advertising -- Cross-cultural studies
  • LCSH : Consumer behavior -- Cross-cultural studies