Essentials of economics
著者
書誌事項
Essentials of economics
Pearson, c2019
6th ed
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内容説明・目次
内容説明
For two-semester courses in the principles of economics.
The relevance of economics shown through real-world business examples
The authors of Essentials of Economics help foster interest in the discipline concepts, and make the key principles of this topic relevant to readers' lives by demonstrating how real businesses use economics to make decisions every day. With ever-changing US and world economies, the 6th Edition has been updated with the latest developments using new real-world business and policy examples. Regardless of their future career path -- opening an art studio, trading on Wall Street, or bartending at the local pub, readers will benefit from understanding the economic forces behind their work.
Also available with MyLab Economics
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Note: You are purchasing a standalone product; MyLab Economics does not come packaged with this content. Students, if interested in purchasing this title with MyLab Economics, ask your instructor to confirm the correct package ISBN and Course ID. Instructors, contact your Pearson representative for more information.
If you would like to purchase both the physical text and MyLab Economics search for:
013489023X / 9780134890234 Essentials of Economics Plus MyLab Economics with Pearson eText -- Access Card Package, 6/e
Package consists of:
0134797736 / 9780134797731 Essentials of Economics
013479804X / 9780134798042 MyLab Economics with Pearson eText -- Access Card -- for Essentials of Economics
目次
PART I: INTRODUCTION
1. Economics: Foundations and Models
Appendix: Using Graphs and Formulas
2. Trade-offs, Comparative Advantage, and the Market System
3. Where Prices Come From: The Interaction of Demand and Supply
PART II: MARKETS IN ACTION: POLICY AND APPLICATIONS
4. Market Efficiency and Market Failure
5. The Economics of Health Care
PART III: MICROECONOMIC FOUNDATIONS: CONSUMERS AND FIRMS
6. Firms, the Stock Market, and Corporate Governance
7. Consumer Choice and Elasticity
8. Technology, Production, and Costs
PART V: MARKET STRUCTURE AND FIRM STRATEGY
9. Firms in Perfectly Competitive Markets
10. Monopoly and Antitrust Policy
11. Monopolistic Competition and Oligopoly
PART VI: MACROECONOMIC FOUNDATIONS
12. GDP: Measuring Total Production and Income
13. Unemployment and Inflation
PART VIII: LONG-RUN ECONOMIC GROWTH AND SHORT-RUN ECONOMIC FLUCTUATIONS
14. Economic Growth, the Financial System, and Business Cycles
15. Aggregate Demand and Aggregate Supply Analysis
Appendix: Macroeconomic Schools of Thought
PART VIIII: MONETARY AND FISCAL POLICY
16. Money, Banks, and the Federal Reserve System
17. Monetary Policy
18. Fiscal Policy
19. Comparative Advantage, International Trade, and Exchange Rates
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